Competitive Strategies in Financial Services
(objectives)
The course aims at illustrating the strategic and organizational choices of suppliers of financial services, with special regard to banking groups operating in different business lines. These choices are analyzed in the light of business strategy and banking academic literature. The suppliers of financial services are influenced by regulatory and technological changes, in a market that is more and more international. During the course different business lines are observed (retail banking, private and corporate banking, payment services), taking care of the bundling and unbundling of different kinds of intermediation activities. Besides supply, also demand of financial services is analyzed, following a behavioural perspective. Traditional lectures, seminars, business cases and project works are the teaching methods used. Teaching materials are at disposal on the website of the course. The reference book is Paolo Mottura, Banche, Egea, 2011. The assessment is based on project works and oral test.
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