| MARKETING |
|
Code
|
21201528 |
|
Language
|
ITA |
|
Type of certificate
|
Profit certificate
|
| Module: |
|
Code
|
21201528-2 |
|
Language
|
ITA |
|
Type of certificate
|
Profit certificate
|
|
Credits
|
4
|
|
Scientific Disciplinary Sector Code
|
SECS-P/08
|
|
Contact Hours
|
30
|
|
Type of Activity
|
Core compulsory activities
|
|
Teacher
|
|
|
Dates of beginning and end of teaching activities
|
From 17/09/2018 to 15/12/2018 |
|
Attendance
|
not mandatory
|
|
Teacher
|
PRATESI CARLO ALBERTO
(syllabus)
Introduction to marketing management and market orientation, context analysis, consumer behavior, demand segmentation, business to business marketing, competitors analysis, marketing strategy: target, positioning and objectives, corporate strategy, decisions related to the product and service, price, distribution and communication, digital marketing, CRM, brand management and internationalization.
(reference books)
Peter, Donnelly, Pratesi, Marketing, McGraw Hill (most recent edition)
Kotler, Keller, Ancarani, Costabile, Marketing management, Pearson 2017
|
|
Dates of beginning and end of teaching activities
|
From 17/09/2018 to 15/12/2018 |
|
Delivery mode
|
Traditional
|
|
Attendance
|
not mandatory
|
|
Evaluation methods
|
Written test
A project evaluation
|
|
|
| Module: |
|
Code
|
21201528-1 |
|
Language
|
ITA |
|
Type of certificate
|
Profit certificate
|
|
Credits
|
5
|
|
Scientific Disciplinary Sector Code
|
SECS-P/08
|
|
Contact Hours
|
30
|
|
Type of Activity
|
Core compulsory activities
|
|
Teacher
|
PRATESI CARLO ALBERTO
(syllabus)
Introduction to marketing management and market orientation, context analysis, consumer behavior, demand segmentation, business to business marketing, competitors analysis, marketing strategy: target, positioning and objectives, corporate strategy, decisions related to the product and service, price, distribution and communication, digital marketing, CRM, brand management and internationalization.
(reference books)
Peter, Donnelly, Pratesi, Marketing, McGraw Hill (most recent edition)
Kotler, Keller, Ancarani, Costabile, Marketing management, Pearson 2017
|
|
Dates of beginning and end of teaching activities
|
From 17/09/2018 to 15/12/2018 |
|
Delivery mode
|
Traditional
|
|
Attendance
|
not mandatory
|
|
Evaluation methods
|
Written test
A project evaluation
|
|
|
|
Università Roma Tre