Teaching - Università Roma Tre

LINGUISTICS, MEDIA AND ADVERTISING (objectives)

Code

20710272

Language

ITA

Type of certificate

Profit certificate

Credits

6

Scientific Disciplinary Sector Code

L-LIN/01

Contact Hours

36

Type of Activity

Core compulsory activities

Derived from	20710272 LINGUISTICS, MEDIA AND ADVERTISING in Information , publishing, Journalism LM-19 CATRICALA' MARIA (syllabus) The main features of the course are relating to the following arguments: -the theorical debat around the advertising language; -the analisys of the patterns of this important tool of communication. The messages are examined at the light of the most important concepts of the textual and pragmatic studies , as cohesion, coherence,implicatures, rhetorical strategies; -the structural characteristics of brand-names and on line order selling: comparison of texts in differtnt languages. (reference books) Baldini M. Il linguaggio pubblicitario.Fantaparole, Roma, Armando, 1996. Capozzi M.R. Il linguagio della pubblicità, Milano, Franco Angeli. Catricalà M. One thousand and one ways of reading a brand, , in press.
Dates of beginning and end of teaching activities	From 25/02/2019 to 18/05/2019
Delivery mode	Traditional
Attendance	not mandatory
Evaluation methods	Oral exam