Teacher
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PRATESI CARLO ALBERTO
(syllabus)
First part: the marketing management and it's pillars: analytical, strategic and operational phase Second part: introduction to product innovation: technological scenarios, concept design and evaluation, the launch of new products, startups innovative entrepreneurship third part: environmental and business sustainability: the relationship between environment impact and marketing management. Responsible and sustainable marketing. Business cases and decision making in controversial situations.
(reference books)
Pozzi C., "Benvenuti nel 2050. Cambiamenti, criticità, curiosità", Egea 2019 Marino M., Pratesi C.A., "Cibo perfetto. Aziende, consumatori e impatto ambientale del cibo" Edizioni Ambiente 2015 Savoia A., "The Right It: Why So Many Ideas Fail and How to Make Sure Yours Succeed" Harpercollins 2019 Peter, Donnelly, Pratesi, "Marketing" Mc Graw Hill VI edition
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