Teacher
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POMPEI ANNA
(syllabus)
This is an introductive course to the persuasion strategies, that can help to uphold and confirm one’s own opinion. The most important figures of speech are analyzed and classified. Basic elements of argumentation theory are presented, with special regard to advertising and journalistic texts.
(reference books)
1. Mortara Garavelli, Bice, Il parlar figurato. Manualetto di figure retoriche, Laterza, Bari-Roma, 2011. 2. Lo Cascio, Enzo, Persuadere e convincere oggi. Nuovo manuale dell'argomentazione, Academia, Milano, 2009 (chapters 1-5, 7, 11-12; 12 only §§ 12.1, 12.6-12.7).
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