| MARKETING |
|
Code
|
21201528 |
|
Language
|
ITA |
|
Type of certificate
|
Profit certificate
|
| Module: |
|
Code
|
21201528-2 |
|
Language
|
ITA |
|
Type of certificate
|
Profit certificate
|
|
Credits
|
4
|
|
Scientific Disciplinary Sector Code
|
SECS-P/08
|
|
Contact Hours
|
30
|
|
Type of Activity
|
Related or supplementary learning activities
|
|
Teacher
|
Gerritsen Eric Cornelis
(syllabus)
Introduction to marketing management and market orientation, context analysis, consumer behavior, demand segmentation, business to business marketing, competitors analysis, marketing strategy: target, positioning and objectives, corporate strategy, decisions related to the product and service, price, distribution and communication, digital marketing, CRM, brand management and internationalization.
(reference books)
Peter, Donnelly, Pratesi, Marketing, McGraw Hill (l’edizione più recente)
Kotler, Keller, Ancarani, Costabile, Marketing management, Pearson 2017
|
|
Dates of beginning and end of teaching activities
|
From 28/09/2017 to 16/12/2017 |
|
Delivery mode
|
Traditional
|
|
Attendance
|
not mandatory
|
|
Evaluation methods
|
Written test
A project evaluation
|
|
Teacher
|
PRATESI CARLO ALBERTO
(syllabus)
Introduction to marketing management and market orientation, context analysis, consumer behavior, demand segmentation, business to business marketing, competitors analysis, marketing strategy: target, positioning and objectives, corporate strategy, decisions related to the product and service, price, distribution and communication, digital marketing, CRM, brand management and internationalization.
(reference books)
Peter, Donnelly, Pratesi, Marketing, McGraw Hill (most recent edition)
Kotler, Keller, Ancarani, Costabile, Marketing management, Pearson 2017
|
|
Dates of beginning and end of teaching activities
|
From 28/09/2017 to 16/12/2017 |
|
Delivery mode
|
Traditional
|
|
Attendance
|
not mandatory
|
|
Evaluation methods
|
Written test
A project evaluation
|
|
|
| Module: |
|
Code
|
21201528-1 |
|
Language
|
ITA |
|
Type of certificate
|
Profit certificate
|
|
Credits
|
5
|
|
Scientific Disciplinary Sector Code
|
SECS-P/08
|
|
Contact Hours
|
30
|
|
Type of Activity
|
Related or supplementary learning activities
|
|
Teacher
|
PRATESI CARLO ALBERTO
(syllabus)
Introduction to marketing management and market orientation, context analysis, consumer behavior, demand segmentation, business to business marketing, competitors analysis, marketing strategy: target, positioning and objectives, corporate strategy, decisions related to the product and service, price, distribution and communication, digital marketing, CRM, brand management and internationalization.
(reference books)
Peter, Donnelly, Pratesi, Marketing, McGraw Hill (most recent edition)
Kotler, Keller, Ancarani, Costabile, Marketing management, Pearson 2017
|
|
Dates of beginning and end of teaching activities
|
From 28/09/2017 to 16/12/2017 |
|
Delivery mode
|
Traditional
|
|
Attendance
|
not mandatory
|
|
Evaluation methods
|
Written test
A project evaluation
|
|
|
|
Università Roma Tre