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Derived from
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20704039 LANGUAGES, MEDIA AND ADVERTISING in Information , publishing, Journalism LM-19 CATRICALA' MARIA
(syllabus)
The origins of the advertisiment Language; The texts : from the slogan to the jingle and the commercials; The functions; The pragmatic approach, rhetorical studies and the cognitive sciences. Phonetic; Morfology; and Syntax; Lexical aspects: greec and latin, neologism, foreign words: Comparison between different languages; Brands and naming.
(reference books)
Galliot M. La langue de la réclame contemporaine, Troisiéme partie e Dogana F. Le parole dell'incanto, Prima parte ( both in photocopy)
BALDINI M. IL LINGUAGGIO DELLA PUBBLICITÀ: LE FANTAPAROLE, ARMANDO EDITORE, ROMA 1996.
CATRICALÀ M. MARCHI DI MODA IN MASCIO A. VISIONI DI MODA, FRANCO ANGELI, MILANO 2008, PP. 39-57;
CAPOZZI M.R. LA COMUNICAZIONE PUBBLICITARIA, FRANCO ANGELI, MILANO 2008.
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Università Roma Tre