Teaching - Università Roma Tre

MARKETING (objectives)

Code

20704032

Language

ITA

Type of certificate

Profit certificate

Credits

6

Scientific Disciplinary Sector Code

SECS-P/08

Contact Hours

36

Type of Activity

Core compulsory activities

Teacher	ADDAMIANO SABINA (syllabus)  The marketing approach: marketing management and the concept of value  Purchasing behaviour of the consumer and of the organizations  Market segmentation  Marketing research  Strategic planning and marketing planning  Marketing decisions about product  Marketing decisions about price  Marketing decisions about product placement and selling networks  The management of marketing communication and the integrated corporate communication  Brand management as a key factor of value creation  Marketing services  Information Technology and the marketing process  The selling process and its various forms  Marketing planning  History and recent developments of marketing. Students who will not attend lessons are requested to send a mail to the address sabina.addamiano@gmail.com, in order to inform the teacher and to design a specific program. (reference books)  The Handbook is currently under selection. Its title will be communicated as soon as possible.  Readings selected by the professor (both for attending and non attending students)  Papers and slides (only for attending students), to be distributed via email at the end of the Course  The Course will include the visit to a distribution company, and a meeting with a Marketing Manager.
Dates of beginning and end of teaching activities	From to
Delivery mode	Traditional
Attendance	not mandatory
Evaluation methods	Oral exam