BUSINESS II (ECONOMICS AND BUSINESS MANAGEMENT - ADVANCED COURSE)
(objectives)
The idea of multinational firms with a particular national identity is becoming obsolete as firms continue to maximize the opportunities created by global markets. Firms have reallocated various activities around the world in response to value creation opportunities. The course is intended to offer students a more comprehensive view on globalization impacts over transnational business issues. Leading transnational choice across markets in a today business arena/environment is more and more connected with both corporate governance and intercultural management The course provides a critical interpretation of instruments and systems of corporate governance, particularly with regard to the management of relationships between companies and stakeholders, such as shareholders, managers, employees, customers, suppliers, financial institutions. The course examines case studies and readings that focus on general concepts of “culture” as well as in particular on issues of intercultural competence, cultural identity and cultural diversity from a strategic, organizational, and marketing perspective.
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