Derived from
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20704039 LINGUE, MEDIA E PUBBLICITA' in Information , publishing, Journalism LM-19 CATRICALA' MARIA
(syllabus)
The iconic-verbal grammar: phonetic, morphological and syntactic strategies. Structure, parts and functions of advertising texts. The analysis models: rhetorical, semiotic, historical and sociolinguistic, pragmatic. The processes of blending. What are the “fantaparole”. The cross-linguistic and cognitive perspectives.
(reference books)
BALDINI M. IL LINGUAGGIO DELLA PUBBLICITÀ: LE FANTAPAROLE, ARMANDO EDITORE, ROMA 1996. CATRICALÀ M. MARCHI DI MODA IN MASCIO A. VISIONI DI MODA, FRANCO ANGELI, MILANO 2008, PP. 39-57; CAPOZZI M.R. LA COMUNICAZIONE PUBBLICITARIA, FRANCO ANGELI, MILANO 2008. OTHER MATERIALS WILL BE GIVEN IN CLASS AND WILL BE PROVIDED FOR THE STUDENTS WHO DO NOT INTEND TO MAKE AN ESSAY
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