| BUSINESS STRATEGY
(objectives)
THIS PROGRAM INTRODUCES YOU TO BASIC AND ADVANCED CONCEPTS AND TOOLS OF STRATEGIC MANAGEMENT. WE EXPLORE THE NOTION OF STRATEGY AND HOW IT RELATES TO COMPETITIVE ADVANTAGE. WE DISCOVER DIFFERENT STRATEGIC TOOLS TO EVALUATE ENVIRONMENTAL THREATS AND OPPORTUNITIES, INCLUDING THE INDUSTRY COMPETITIVE FORCES ANALYSIS. YOU LEARN HOW TO IDENTIFY COMPANY STRENGTHS AND WEAKNESSES AND HOW TO DEVELOP COMPETENCIES. FINALLY, WE EXPLORE A SET OF LOGICAL AND JUDGMENTAL MODELS, WHICH SHOW THE OPERATIONAL INTERRELATIONSHIPS AMONG THE RELEVANT FACTORS THAT HAVE AN IMPACT ON FIRMS’ COMPETITIVENESS AND THAT ARE OR CAN BE TRANSLATED, WHERE APPROPRIATE, INTO SPREADSHEET TEMPLATES.
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Università Roma Tre