LABORATORY: COMPARATIVE MODELS FOR ADULT EDUCATION
(objectives)
The course aims to highlight stereotypes and prejudices in the mass media, through an analysis and decoding of the image of women and men conveyed mainly through advertising messages.
It is intended to present the tools for investigation and critical analysis of the models that are proposed in the main media. An attempt will also be made to ascertain how behaviour and underlying values have changed through the use of new digital technologies.