Università Roma Tre

The acquisition of the tools necessary to understand the development and weight of the mass media of the contemporary age will be carried out on the basis of a programme divided into two parts. In the first one we will analyze the stages that have characterized the development of the press, cinema, radio, television and Internet, these media changed the face of the twentieth century, the forms of political communication and, in the end, the daily life of individuals. In the second part the focus will be on the analysis of the history of advertising, its economic and social role aimed at promoting consumption.

Lyn Gorman, David McLean, Media and Society into the 21st Century. A Historical Introduction, Oxford Wiley Blackwell, 2009
Ferdinando Fasce, Le anime del commercio. Pubblicità e consumi nel secolo americano, Carocci 2012